ABOUT ME

WHO AM I?

With over 10 years of experience in product design, UI/UX design, branding, and iconography, I am a senior product designer at Kixy, a fast-growing fintech start-up based in London. I have a global perspective and a Master of Arts in Design from the University of Florence. I am passionate about creating innovative fintech solutions that enhance the customer experience and empower them to manage their finances easily and efficiently.

In my current role, I collaborate with cross-functional teams to design and deliver the first social banking app, offering multi-currency accounts, borderless debit cards, and awesome social features. I apply user-centric design methodologies, such as user research, usability testing, and design sprints, to identify user needs, pain points, and opportunities for improvement.

I also create designs that are aesthetically pleasing, consistent, and intuitive while maintaining superb quality and staying within budget. Additionally, I communicate design decisions and rationales effectively to stakeholders and lead and manage people across different cultures and teams.

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EXPERT IN

After years of working and studying, I have great skills in different fields:

Product Design

95%

Problem Solving

100%

Visual Design

100%

Prototyping

95%

Team Working

100%

Time-Management

90%

EDUCATION

2008-2011

University of Florence, Italy

M.A. Design

Thesis: Corporate Identity of Faculty of Architecture in Florence

2003-2008

University of Florence, Italy

B.A. Visual Design

Thesis: Animation called «Farhang (Culture)»

1991-1996

University of Science & technology, Iran

B.S. Material Engineering

EXPERIENCE

Mar 2022-Present

Kixy

Product Designer

At Kixy we want to make money solutions more joyful and social, opening a world of new possibilities.

May 2020-March 2021

Pantel app

Head of Design

Pantel (Panco), is a super app and the next generation of universal, swift and safe communication based on various AI robots. - Increased conversion rate of mobile apps by 7% in less than six months. - Made the applications 70% crash-free through finding bugs and problems with Firebase and fixed them, and push our users to update the app using smart notifications. - Successfully established all Scrum routines and ran 10 sprints with less than 10% error in estimations.

Nov 2018-Apr 2020

Hafhashtad (780)

Product Designer

780 is one of the largest private Telecommunication Company in Iran. - We've shipped 6 apps, worked on 9 products successfully, and grown the design team more than 3. • Grown “Hafhashtad” to a high 8-figures business and be the largest private telecommunication company in Iran. - Directed and mentored 3 team members to create, design, and accomplish product roadmaps on a platform. - Product Team and Product Owners to increase productivity, reduce customer problems, and increase product quality. - Built conversion rate optimization and user experience team and hired UX designer and UI designer. - Worked closely with developer team to fix web site and mobile app problems trough usability testing and qualitative research.

Jan 2018-Nov 2018

Noavaran Sharif.Full-Time

Product Designer

Noavaran Sharif, is an Information Technology & Services in Iran. - Plan and implement new designs - Optimize existing user interface designs - Combine creativity with an awareness of the design elements - Create prototypes for new product ideas - Test new ideas before implementing

Jan 2015-Jan 2018

Golvazheh

Art Director & UI/Graphic Designer

- Design, development and implementation of the book’s cover & layout, CVI, catalog, brochure, advertising, social network’s content and production communication materials. Supervise the assessment of all graphic materials in order to ensure the quality and accuracy in the design. - Create, improve and use wire frames, prototypes, style guides, user flows, and effectively communicate my interaction ideas using any of these methods. - Be a great team player, experienced in working with agile teams.

Aug 2013-Jan 2015

BAagency

UI & Graphic Designer

- Developed numerous marketing programs (Logos, Brochure, Catalogs, Info graphic, Presentations and advertisements) and guaranteed that they exceeded the expectations of our clients. - Recommended and consulted with clients on the most appropriate graphic design options based on their overall marketing goals. - Collaborate with product management and engineering to define and implement innovative solutions for the product direction, visuals and experience - Execute all visual design stages from concept to final hand-off to engineering - Conceptualize original ideas that bring simplicity and user friendliness to complex design roadblocks - Create wire frames, storyboards, user flows, process flows and site maps to effectively communicate interaction and design ideas

WHAT I DO

Web Design 1

Web Design

Our intuitive sites deeply engage users and encompass everything from branding and user journeys to SEO, e-commerce and cloud technology.

App Design

App Design

Enhance people’s lives, work and moments of escape with apps that blur the lines between the digital and real world.

Digital Experience Design

Digital Experience Design (DXD)

We create standout experiences that are meaningful, relevant and enjoyable, helping you stay one step ahead of the competition.

Branding 1

Branding & Design

After defining a brand purpose that shines, we can express your brand and give it potency at every touch points.

Logo Icon Design

Logo & Icon Design

A logo is a brand’s visual identity and we assure of making it appealing and alluring.

Illustration

Illustration

We create the best and innovative illustrations for apps and the web.

AWESOME WORKS

Pantel
Gerdfood
eways 2
hafhashtad1
Opentalkz1

CONTACT ADDRESS

Liverpool Street, EC3V, London, UK

info@azarkheil.com

+44 7575065541